Genius: An exceptionally intelligent person or one with exceptional skill in a particular area of activity.
So by definition, you can not be a genius by doing what others are doing or by reading/ copying the tricks of tens, hundreds of even thousands of people. To be called a genius you have to be exceptional.
How do you do you become exceptional?
See what the great marketers are doing, read, observe and learn as much as you can.The aim is not to copy, instead, it is to find out what they are doing wrong and how you can do it the right way. And to shamelessly steal ideas whenever you see something exceptional.
The example that Inspired this article
I was reading an article- 15 Early Traction Growth Hacking Strategies For Startups
And as I was reading the article I went to check my email
Look at the 2 snapshot above and see if you notice something unique
Let me make it a bit easier for you
Overall it’s a really small detail. You might think of it as obscure but truly exceptional user experience is created by perfecting hundreds and even thousands of these small seemingly obscure details. Thus creating Genius.
Needless to say, I stole the idea and implemented it on my blog.
You just need to add a small bit of code to your website to do this.