Target
200 Keywords (90% non-ranking) to be ranked in top 10
Achieved in:
4 months
Strategies used
-
Guest Blogging
We had a team of content writers doing the writing, but the tricky part was to reach out to the right influencers and convert them to build valuable backlinks to rank for the target keywords.While it’s not as effective today as it used to be, guest blogging is popular for different reasons like increasing the viewer-base, especially for newer websites. Guest blogging is almost useless for medium/large websites today because of it’s shitty ROI.
-
Social Bookmarking
Article Submission, Press Release – Again, with writers helping us out, I just had to find the right opportunities and convert them. Today these methods are used just to reach a larger audience through various channels.
-
Blog Comments, Community Forums, Classifieds, and Web 2.0
These methods increased the outreach and even created valuable links back then. Today you can use these methods to reach out to influencers. Which is the first step of influencer marketing.
-
Social Media Marketing & SMO
Finding and sharing into relevant communities on various platforms. This still works really well. Especially for new bloggers. Create a couple of great pieces of content, then go find your right target audience on other facebook groups and communities. Hijack other people’s in a way that you won’t be kicked out and turn their followers into your own.
Example-This guy just got in touch with 164 potential followers (the number of comments) with just a vague promise. Now, almost all of these 164 people will get notifications if he posts something next time. Awesome hack.
You can also see how I recently hijacked a quora question when I wanted a good example for my resume. If you want I can write an entire post covering case studies on hikacking platforms as a growth hack for beginers. Let me know.
-
Use of Samsung India’s Domain Authority
Samsung already had a DA, so we just had to optimize around its DA to rank our pages for brand specific keywords.
-
A bunch of other activities
(contact for details)
Challenges:
No major challenges, Standard (but intensive) SEO work